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WE’VE ALWAYS BEEN OBSESSED WITH OUR CUSTOMERS & WE THINK
The Feeling Is Mutual
Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on positivity and pure hard work. The brand supports its growing community with easy, elevated beauty solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now supplies a full range of beauty favorites in over 20,000 retail locations worldwide. A prominent entrepreneur featured in Forbes and Inc., Cassandra continues to create elevated, sustainable beauty solutions for every moment of the day.
The Science of Scalp Health: The Foundation of Beautiful Hair
When we think about hair care, we often focus exclusively on the strands we see in the mirror. However, the true secret to vibrant, resilient hair lies beneath the surface. The scalp is an extension of our skin, and its health dictates the quality of the hair it produces. Understanding how to manage this delicate environment is the first step in any effective routine.
Understanding the Scalp Environment
The scalp is home to thousands of follicles, each acting as a miniature factory for hair production. Like any factory, the output depends on the quality of the environment. A healthy scalp should be clean, hydrated, and free from excessive oil or debris. When follicles become clogged with buildup—ranging from natural oils to environmental pollutants—the hair produced can become thin, brittle, or slow to grow.
The Role of Gentle Cleansing
Cleansing is a balancing act. The goal is to remove excess sebum and impurities without stripping away the natural oils that protect the scalp barrier. Over-washing can lead to dryness and irritation, while under-washing can cause buildup. Finding a middle ground involves selecting products that respect the pH balance of the skin. A slightly acidic environment is ideal for keeping the cuticle closed and the scalp protected against external stressors.
Hydration and Circulation
Just as we moisturize our faces, our scalps require hydration. This doesn’t necessarily mean applying heavy oils; rather, it means using lightweight, nourishing formulas that penetrate the skin. Furthermore, physical stimulation, such as a gentle massage during your routine, can enhance blood flow to the area. Improved circulation ensures that oxygen and essential nutrients reach the follicles, promoting a much healthier growth cycle.